“Set to Sell” ~ Our Staging Business

It’s me again, Steve and staging from “Set to Sell”. Don’t know if I had mentioned this before but “Set to Sell” is the name of our staging company and we love the work. It is a wonderful adjunct to residential real estate sales… like a hand in a glove.

One of the first things we tell clients who are staging their homes to sell, this is NOT DECORATING! It is creating an illusion, like a frame in which a potential buyer can picture his or herself and their family. Instead of choosing colors and arrangements that appeal to you, choose items that accent and highlight the notable features of your home. For instance, make sure that a fireplace is in clear sight and it is not obstructed by improper furniture arrangement. Pare the mantle down to a few simple objects with a subtle framed mirror or painting hung above. Paint the mantle with a fresh coat to make it pop and make sure the firebox is clean and in good repair. Often an appropriate sized floral arrangement with vibrant colors can add interest and draw attention to this feature.

Windows are also very important to many buyers. Heavily lined draperies should be removed or fully opened to let in as much light as possible. If the windows have wonderful views, raise the blinds and let in the light. Whenever possible, “float” furniture in the room, pull it away from the walls and anchor it with an area rug. This will make the room cozier! The furniture placement will be more deliberate and help eliminate the “furniture store” look.

Make a list of your homes best features. Walk out the front door and back in as a buyer. Do all of these features stand out without having to be pointed out? If they don’t, your work is not done. Hardwood floors, large walk-in closets, and open floor plans are all hot buttons for today’s buyers. Make sure your home stands out!

Next week I am going to be writing about “lighting the way for a sale”.

Thanks,
Steve